The Three Lenses. Human-Centered Design begins with the people you’re designing for — their needs, behaviors and desires. Once you know what’s desirable, you’ll begin to view your solutions through the lenses of “Feasibility” and “Viability.”
For years, conventional wisdom held that price remained the top brand differentiator for consumers. However, a new study from Hyper Island, the creative business school with consultancy services, suggest that this might no longer be the case.