Salesforce approached Obscura with the opportunity to create imaginative media for the 107’ long LED video wall in the lobby of their flagship San Francisco office. Our creative teams worked closely together to envision and produce work that transforms a passageway into a mesmerizing hyperreal environment. From capturing California’s Redwood National Forest in stunning 12K resolution, to a designing a convincing CG waterwall and more – we held nothing back in striving to impart a sense of…
A few years back, video walls or any digital signage was not easily attainable due to various factors including high costs which made it available to big commercial brands and spaces. That is not the case today. In fact, more and more consumers are reaching out to explore video walls as a viable option for digital signage. Communication and contact is not limited to only big names and corporate, it has surely become the need of the hour for all brands regardless of their size.
An interactive video wall at Yahoo!'s campus that has nine screens. It engages with the viewers as they pass by the screen. As people walk by the display the video wall begins to interact with viewers by sensing the viewer's presence.
Coca-Cola 125th year exhibition at SantralIstanbul