Both of my daughters recognized this logo when I showed it to them (ages 2 and 3.5). Disney World is THE PLACE "where dreams come true." Disney has done such a wonderful job at branding for their young audience in every thing they do (from movies, to toys, to theme parks, etc). This magical, dreamy, exciting, happy, fun brands speaks to children, and to their parents who want their kids to "experience the magic."
Walt Disney . American Experience . WGBH | PBS. Me\DL > Our politics are very different but our goals and lives I hope in the end... Well... When Spelling and Spielberg both met with me the first time as I got hired by the different companies, I told them they were two of three people whose job I eventually wanted. Walt is the third.