One of the best ways to get people to do something is to make it fun. A marketing campaign called ‘The Fun Theory’ found that when stairs next to an escalator were turned into giant, functional piano keys, the amount of people who took the stairs...

One of the best ways to get people to do something is to make it fun. A marketing campaign called ‘The Fun Theory’ found that when stairs next to an escalator were turned into giant, functional piano keys, the amount of people who took the stairs...

"My dad just told me I'm adopted. He adopted me after his parents didn't want me.  We're brothers."

"My dad just told me I'm adopted. He adopted me after his parents didn't want me. We're brothers."

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