How clients normally start the conversation: “I have a new business idea, so I need a logo.” My response: *Pulls hair out + screams.* Okay, so that’s a little dramatic, but it's why I’m writing this post! There are a million and one reasons why “just a logo” is not really what you need. What you actually need is a brand. I’ll start you off with three of those a million and one reasons today. 1. YOUR LOGO IS NOT YOUR BRAND Your logo is just a tiny piece of what helps make your..