Activity Report: Drill Down to See What is Actually Happening With Your Site or Product A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example, you’re aware that signups decreased last week, but you won’t know which segments are behind any trends in your KPIs. And that makes it pretty useless. Activity Report is our approach to solving this. With this report, you’ll look at specific events (say, u..