A lot of people say they do “Inbound Marketing,” but how many marketers actually approach their campaigns with a defined strategy? A good way to get started is to first understand the anatomy of an inbound marketing campaign, what your sales funnel looks like, and where different kinds of content fit into that funnel.
As example, if you put up on a keyword, your website will arise high in the search results for that keyword. You just pay for successful searches where you get visitors to your site so using a PPC engine can very cost-effective.
What makes a good visual marketing strategy? There are a lot of great posts out there about Pinterest and Instagram strategy, the problem is that they’re nearly all lists of tactics. A list of tactics does not a strategy make. In this post, Tailwind shows you a different approach and gives you everything you need to succeed - including a roadmap for a robust strategy and a ton of tactics to choose from.