When you see clouds, think of soap! Or at least that's what I get from this effective and creative branding design for soap. The soap product itself is in the shape of a cloud and comes in various pastel colors. The package branding was made to reflect the product by incorporating simple cloud shape designs and using the same pastel colors as the soap. The package layout is consistent by placing the cloud, text, and logo in the same areas throughout the different designs.
This branding design makes sure that in every product and presentation of the company, there is at least one form of its logo. The appearance of the "x" doesn't even have to be full. It can be partially shown, and because of the simple, yet recognizable logo, the audience is able to assume what the product is.