This Iams print ad has a communication objective of emphasizing that people don't think of their pets as "pets" but more like family who deserve the best food. The headline is "I Am Not a Pet" with the illustration of a cat, and they work together because the dialogue of the body copy and headline reflect what a family's cat would think to themselves, understanding that they deserve the best because they share a relationship with their owner that goes beyond "owner" and "pet."
More from Tom Fishburn -"What Ads Say" cartoon. We talk about this in the intro to Valuable Content Marketing. Everyone skips through the adverts these days, so save your energy for creating content people actually want to find.
Brownie Trifle | www.oliviascuisine.com | An impressive, easy and rich dessert that feeds a crowd! All you have to do is layer brownies, whipped cream and chocolate pudding. What could be easier than that? :) #ad #mixinmoments
Tefal Just the juice. I honestly don't know what this add is trying to portray, at first glance do not knoew what it is, i just see fruit exploding, it's very visually apealing other than that i think it's a miss Harness the Power of FB today!! Visit http://jvz1.com/c/459377/217569 for more...
Sloppy Joe Cornbread Casserole - your new family favorite meal! Homemade skillet sloppy joes top delicious cornbread - this casserole freezes well, too! #ad