This Iams print ad has a communication objective of emphasizing that people don't think of their pets as "pets" but more like family who deserve the best food. The headline is "I Am Not a Pet" with the illustration of a cat, and they work together because the dialogue of the body copy and headline reflect what a family's cat would think to themselves, understanding that they deserve the best because they share a relationship with their owner that goes beyond "owner" and "pet."

This Iams print ad has a communication objective of emphasizing that people don't think of their pets as "pets" but more like family who deserve the best food. The headline is "I Am Not a Pet" with the illustration of a cat, and they work together because the dialogue of the body copy and headline reflect what a family's cat would think to themselves, understanding that they deserve the best because they share a relationship with their owner that goes beyond "owner" and "pet."

More from Tom Fishburn -"What Ads Say" cartoon. We talk about this in the intro to Valuable Content Marketing. Everyone skips through the adverts these days, so save your energy for creating content people actually want to find.

More from Tom Fishburn -"What Ads Say" cartoon. We talk about this in the intro to Valuable Content Marketing. Everyone skips through the adverts these days, so save your energy for creating content people actually want to find.

Girls are socialized very early on to focus on being pretty instead of smart. Its so important to nurture a girls intellect as well as her ego.

Girls are socialized very early on to focus on being pretty instead of smart. Its so important to nurture a girls intellect as well as her ego.

Arts and Crafts: How to make a paper plate nurse hat DIY. Plus what to keep in your Sick Toddler Survival Kit. |ad| #FightFever

Arts and Crafts: How to make a paper plate nurse hat DIY. Plus what to keep in your Sick Toddler Survival Kit. |ad| #FightFever

Brownie Trifle | www.oliviascuisine.com | An impressive, easy and rich dessert that feeds a crowd! All you have to do is layer brownies, whipped cream and chocolate pudding. What could be easier than that? :) #ad #mixinmoments

Brownie Trifle | www.oliviascuisine.com | An impressive, easy and rich dessert that feeds a crowd! All you have to do is layer brownies, whipped cream and chocolate pudding. What could be easier than that? :) #ad #mixinmoments

what does a really good day at work look and feel like for you? Doing all the task scheduled in my blueprint for this day, smooth and softly, and having afterwards time to enjoy free time.

what does a really good day at work look and feel like for you? Doing all the task scheduled in my blueprint for this day, smooth and softly, and having afterwards time to enjoy free time.

Tefal Just the juice. I honestly don't know what this add is trying to portray, at first glance do not knoew what it is, i just see fruit exploding, it's very visually apealing other than that i think it's a miss Harness the Power of FB today!!  Visit  http://jvz1.com/c/459377/217569   for more...

Tefal Just the juice. I honestly don't know what this add is trying to portray, at first glance do not knoew what it is, i just see fruit exploding, it's very visually apealing other than that i think it's a miss Harness the Power of FB today!! Visit http://jvz1.com/c/459377/217569 for more...

Sloppy Joe Cornbread Casserole - your new family favorite meal! Homemade skillet sloppy joes top delicious cornbread - this casserole freezes well, too! #ad

Sloppy Joe Cornbread Casserole - your new family favorite meal! Homemade skillet sloppy joes top delicious cornbread - this casserole freezes well, too! #ad

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