Where are you going, Where have you been?

Where Are You Going, Where Have You Been?

That future in which a bus-shelter ad equipped with geofencing technology scans your smartphone as you stroll by—inviting you to, say, a free latte or a cut-rate back rub—may not be so far off after all.

Where Are You Going, Where Have You Been?  Location-based technology will redefine behavioral targeting, maybe sooner than you think

Where Are You Going, Where Have You Been?

Where Are You Going, Where Have You Been? Location-based technology will redefine behavioral targeting, maybe sooner than you think

The title story may be my favorite single short story ever.

“Where Are You Going, Where Have You Been” by Joyce Carol Oates

STAND BY ME, 1986 (dir. Rob Reiner).  "If I could only have one food for the rest of my life? That's easy-Pez. Cherry-flavored Pez. No question about it."  - Vern (Sincerely).

STAND BY ME, 1986 (dir. Rob Reiner). "If I could only have one food for the rest of my life? That's easy-Pez. Cherry-flavored Pez. No question about it." - Vern (Sincerely).

Joyce Carol Oates answers the frequently asked question about her most famous story: why did you dedicate "Where Are You Going, Where Have You Been?" to Bob ...

Joyce Carol Oates answers the frequently asked question about her most famous story: why did you dedicate "Where Are You Going, Where Have You Been?" to Bob ...

To be sure, the future of location-based marketing is about more than just check-ins. Geofencing sidesteps that. After the consumer completes an initial opt-in—usually through a third party operating the geofence for a brand—all that’s required to participate is for his phone to be turned on in order for a marketer to target him with a local ad.

Where Are You Going, Where Have You Been?

To be sure, the future of location-based marketing is about more than just check-ins. Geofencing sidesteps that. After the consumer completes an initial opt-in—usually through a third party operating the geofence for a brand—all that’s required to participate is for his phone to be turned on in order for a marketer to target him with a local ad.

Is location based marketing coming to hotels soon? While the lead time to hotel bookings is usually 30-60 days maybe this could be good for last minute deals.

Where Are You Going, Where Have You Been?

Is location based marketing coming to hotels soon? While the lead time to hotel bookings is usually 30-60 days maybe this could be good for last minute deals.

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