"WWF's mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth." The World Wildlife Fund says it is a "nonprofit organization dedicated to environmental conservation through science." THey get new donations every single day and those donations can be a huge help to animals and the environment.
This website is meant to inform the viewer about the African Wildlife Foundation, an organization that is committed to preserving both the wildlife and environment of Africa. The site provides media content (videos, articles, blogs, infographics, etc...) that elaborate on their projects and mission statement. Also, in various areas throughout the site there are multiple paths one can click on to donate to the wildlife foundation and become involved that way.