Fenton Blog

The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
SELLING THE SCIENCE BEHIND CHILD’S PLAY. We were recently engaged to come up with a strategy that would help persuade schools and teachers across the country to take part in the only national census of children in their early years: the 2015 Australian Early Development Census (AEDC). CLICK IMAGE TO READ MORE www.fenton.com.au #PR #communication #Australian #Early #Development #Census

SELLING THE SCIENCE BEHIND CHILD’S PLAY. We were recently engaged to come up with a strategy that would help persuade schools and teachers across the country to take part in the only national census of children in their early years: the 2015 Australian Early Development Census (AEDC). CLICK IMAGE TO READ MORE www.fenton.com.au #PR #communication #Australian #Early #Development #Census

WHAT IT TAKES TO BE A PR CONSULTANT. Over the last few weeks I have spoken to people at different stages in their career about what PR consulting is really about and how the profession has changed. CLICK IMAGE TO READ MORE www.fenton.com.au #PR #communication #careers

WHAT IT TAKES TO BE A PR CONSULTANT. Over the last few weeks I have spoken to people at different stages in their career about what PR consulting is really about and how the profession has changed. CLICK IMAGE TO READ MORE www.fenton.com.au #PR #communication #careers

CORPORATE SOCIAL RESPONSIBILITY: STILL AN OXYMORON? Well, yes and no. According to Andrew MacLeod, former humanitarian official, CEO of the Committee of Melbourne and former General Manager Communities, Communications and External Relations at Rio Tinto, the private sector can play a key role in improving the effectiveness of international aid and reducing global poverty. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #corporate #social #responsibility #CSR #AndrewMacLeod

CORPORATE SOCIAL RESPONSIBILITY: STILL AN OXYMORON? Well, yes and no. According to Andrew MacLeod, former humanitarian official, CEO of the Committee of Melbourne and former General Manager Communities, Communications and External Relations at Rio Tinto, the private sector can play a key role in improving the effectiveness of international aid and reducing global poverty. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #corporate #social #responsibility #CSR #AndrewMacLeod

IS YOUR ATSI COMMUNICATION MISSING A FEW LETTERS? We recently had the pleasure of working with a national client to develop a strategy for communicating with Aboriginal and Torres Strait Islander (ATSI) communities about a serious health issue.  The strategy was informed by primary research, which included focus groups with ATSI community members and interviews with health professionals working with these communities. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #ATSI

IS YOUR ATSI COMMUNICATION MISSING A FEW LETTERS? We recently had the pleasure of working with a national client to develop a strategy for communicating with Aboriginal and Torres Strait Islander (ATSI) communities about a serious health issue. The strategy was informed by primary research, which included focus groups with ATSI community members and interviews with health professionals working with these communities. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #ATSI

THE ART OF STORY TELLING. Our life as communicators revolves around story telling. At the very heart of our work we help people say what they want to say, simply and clearly and give them opportunities to be heard. Not surprisingly then, the Fenton team love reading, love language and relish listening to people who tell their stories well. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR

THE ART OF STORY TELLING. Our life as communicators revolves around story telling. At the very heart of our work we help people say what they want to say, simply and clearly and give them opportunities to be heard. Not surprisingly then, the Fenton team love reading, love language and relish listening to people who tell their stories well. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR

THE SUB BRAND DILEMMA. We often work on branding projects where there is an existing logo and our client requires a creative solution to ensure consistency across key sub brands.  There are many ways in which a sub brand can be developed and the most common approach is to not dilute the existing brand with various visually conflicting sub brands. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #branding

THE SUB BRAND DILEMMA. We often work on branding projects where there is an existing logo and our client requires a creative solution to ensure consistency across key sub brands. There are many ways in which a sub brand can be developed and the most common approach is to not dilute the existing brand with various visually conflicting sub brands. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #branding

WRITE LIKE YOU MEAN IT. In the age of information avalanche and carefully crafted spin, organisations that want to stand out or build trust need to be transparent as never before. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #writingtips

WRITE LIKE YOU MEAN IT. In the age of information avalanche and carefully crafted spin, organisations that want to stand out or build trust need to be transparent as never before. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #writingtips

COMMUNICATING TO PARENTS. New parenthood is not only a time of excitement, joy and happiness; it is also a time when parents are faced with many challenges, uncertainty and questions, and are reaching out for relevant information and advice. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #mummyblogger

COMMUNICATING TO PARENTS. New parenthood is not only a time of excitement, joy and happiness; it is also a time when parents are faced with many challenges, uncertainty and questions, and are reaching out for relevant information and advice. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #mummyblogger

IS ANYONE IN HERE LISTENING? As organisations grow and staff get dispersed to far-flung offices it becomes harder to maintain relationships through face-to-face contact. What are some of the better practices and tools to keep the majority staff feeling well-connected and well-heard? CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR

IS ANYONE IN HERE LISTENING? As organisations grow and staff get dispersed to far-flung offices it becomes harder to maintain relationships through face-to-face contact. What are some of the better practices and tools to keep the majority staff feeling well-connected and well-heard? CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR

IS IT TIME TO SPRING CLEAN YOUR BRAND? Has it been more than three years since you updated your brand and positioning? Do you feel that your brand is a bit tired or dated?  If you answer yes to one or both of these questions then it is probably time to review the way your organisation is presented – it’s time to spring clean your brand. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #branding

IS IT TIME TO SPRING CLEAN YOUR BRAND? Has it been more than three years since you updated your brand and positioning? Do you feel that your brand is a bit tired or dated? If you answer yes to one or both of these questions then it is probably time to review the way your organisation is presented – it’s time to spring clean your brand. CLICK IMAGE TO READ MORE. www.fenton.com.au #communication #PR #branding

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