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flaircopy.com.au

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Blog posts from the Flair Copy blog - covering copywriting, website copywriting, SEO, content marketing, LinkedIn, social media, small business, and more
Why ideal client avatars are bogus (and what you need to do instead)

Why the ideal client avatar is bogus (& what you need to do instead)

Why ideal client avatars are bogus (and what you need to do instead)

The 9 most important pages your small business website needs (for service-based businesses)

9 important pages your small business website needs (+ free cheat sheet)

The 9 most important pages your small business website needs (for service-based businesses)

How to grab attention (and keep it) on your website

Here are 6 ways to grab attention (and keep it) on your website

How to grab attention (and keep it) on your website

7 Essential Elements Your Website Needs To Thrive

7 Essential Elements Your Website Needs to Thrive

Wondering how you can make your website work harder for you? Make sure you've got these 7 essential website elements in place today.

How to nail copywriting for your website (7 insider tips)

Copywriting for your website - nail it with these 7 tips (+ a free cheat sheet)

How to nail copywriting for your website (7 insider tips)

How to Easily Boost the Readability of Your Web Pages

How to easily boost the readability of your website pages with formatting

How to Easily Boost the Readability of Your Web Pages

The Most Important Element Missing From Your Website (The Call to Action)

Call to Action: The most important element missing from your website

The Most Important Element Missing From Your Website (The Call to Action)


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When you embark on the journey of creating a brand new website or even when you want to revamp an old one, there is actually quite a few elements to think about. Most people know they need copy and images, but don’t realise there are a number of other areas to consider when creating a website, so I thought I would go into each of them for you! Enjoy.

When you embark on the journey of creating a brand new website or even when you want to revamp an old one, there is actually quite a few elements to think about. Most people know they need copy and images, but don’t realise there are a number of other areas to consider when creating a website, so I thought I would go into each of them for you! Enjoy.

If you're looking to make a living in this online space, I'd be you're selling your services through a Work With Me page. Here's why that isn't enough - Krista Rae

Why Your Services Need More Than A Work With Me Page

If you're looking to make a living in this online space, I'd be you're selling your services through a Work With Me page. Here's why that isn't enough - Krista Rae

10 Simple Sales Page Tweaks to Get More People Buying @ http://amandagenther.com

10 Simple Sales Page Tweaks to Get More People Buying

The CTA button is the most important thing on your work with me page or sales page (or other copy). Here's what to write to get people to click!

What to Say on Your “Buy Now” Button (hint: it’s NOT “buy now”

The CTA button is the most important thing on your work with me page or sales page (or other copy). Here's what to write to get people to click!

A Solopreneur's Guide To Creating A Kickass Wordpress Website {including TONS of resources, screenshots and step-by-step instructions}

A Solopreneur's Guide To Creating A Kickass Wordpress Website {including TONS of resources, screenshots and step-by-step instructions}

To make your website work for you, focusing on the must-haves is important. Check out the 10 elements that your website absolutely must have to be effective.

10 Elements Your Business Website Absolutely Must Have

To make your website work for you, focusing on the must-haves is important. Check out the 10 elements that your website absolutely must have to be effective.

7 interesting ways psychology affects your website - GREAT marketing tips here for your biz blog

7 interesting ways psychology affects your website - GREAT marketing tips here for your biz blog

Is Your Blog's Footer Working For You? - Krista Rae

Is Your Website's Footer Working For You

If you are aiming to be a fully fledged FREEdomLANCER and have the flexibility to work when you want, from wherever you want, these are my 3 top must haves when it comes to your website

The 3 Essentials For Your Freelance Website -

If you are aiming to be a fully fledged FREEdomLANCER and have the flexibility to work when you want, from wherever you want, these are my 3 top must haves when it comes to your website

The 7 best places to put opt-in forms on your website. You'll grow your list a lot faster if you use some of these website tips!

The 7 best places to put opt-in forms on your website

The 7 best places to put opt-in forms on your website. You'll grow your list a lot faster if you use some of these website tips!

Today we're talking about your writer or author website, and how to use it to achieve your goals. I'll share with you the basics you need to make a great first impression online, plus the most important thing every author should include on their website >>>

Today we're talking about your writer or author website, and how to use it to achieve your goals. I'll share with you the basics you need to make a great first impression online, plus the most important thing every author should include on their website >>>

Want to make money with your blog or small business website? Your first step is to make sure your design is marketing friendly, not just pretty to view. These 7 website design tips will help. Click to read: olyvia.co/...

7 Pro Web Design Tips That Will Make You More Money

Want to make money with your blog or small business website? Your first step is to make sure your design is marketing friendly, not just pretty to view. These 7 website design tips will help. Click to read: olyvia.co/...

Best practices and case study examples for creating blog pages that are SEO optimized and align with your overall brand design and strategy. | White Oak Creative

How to Create Awesome Pages for Your Blog

Best practices and case study examples for creating blog pages that are SEO optimized and align with your overall brand design and strategy. | White Oak Creative

Is your website or blog attracting your Dreamies or is your SEO stalling the process? We've create a super simple step-by-step guide for auditing your website's SEO, even if you are a beginner! Click here to read our tips on website SEO audits + attract those dreamies to your site!

How to Audit Your Website in 7 Steps

Is your website or blog attracting your Dreamies or is your SEO stalling the process? We've create a super simple step-by-step guide for auditing your website's SEO, even if you are a beginner! Click here to read our tips on website SEO audits + attract those dreamies to your site!

8 top ways to establish credibility on your website | Establishing credibility is key to building a successful brand and business online. Without it, you will struggle to turn visitors to your website into paying customers.

8 Ways To Establish Credibility On Your Website

8 top ways to establish credibility on your website | Establishing credibility is key to building a successful brand and business online. Without it, you will struggle to turn visitors to your website into paying customers.