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Apple Boutique: A beautiful place for beautiful people to buy beautiful things

Bright, bold, beautiful and quite short lived, The Apple Boutique by The Beatles was designed and stocked by design collective, The Fool, in 1967 in bustling London.
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THE FOOL Dutch design collective at their studio in the Beatles Apple Building in Baker Street in 1967. Photo Tony Gale Stock Photo - Alamy
THE FOOL Dutch design collective at their studio in the Beatles Apple Building in Baker Street in 1967. Photo Tony - Stock Photo
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Rare Apple Boutique Jacket Designed By The Fool
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The Fool in front of the Apple boutique (Dec. 67- July 68) at the corner of Baker Street and Paddington. photo: Karl Ferris 1960s London, Boho Chique, Textile Museum, Carnaby Street, London Boutique
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The Fool in front of the Apple boutique (Dec. 67- July 68) at the corner of Baker Street and Paddington. photo: Karl Ferris
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Beatles singer and songwriter John Lennon and guitarist George Harrison host the Apple boutique grand opening in Baker Street, London, UK, 5 December 1967. Boutique Grand Opening, Bug Boy, Something In The Way, Faye Dunaway
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Beatles singer and songwriter John Lennon and guitarist George Harrison host the Apple boutique grand opening in Baker Street, London, UK, 5 December 1967.