Coca-Cola Zero's Mobile app in support of its CIAA (Central Intercollegiate Athletic Association Tournament) #sponsorship. The browser-based mobile application updates attendees on all the activities surrounding the event. #Coke

#Heineken is activating its #UEFA Champions League #sponsorship via a mobile & Facebook application that gives users a chance to win a viewing party for the final in their city. Users take a photo of themselves enjoying a match, upload it, tag their location and enter to win. Every upload scores a point for the user’s city. The app's leaderboard lists the top ten cities and vote counts. Users can submit photos until mid-April. Another app feature shows users the closest Heineken retailer.

Jeep's activation of its 2012 USA Basketball sponsorship included the creation of a Website & iPad App, by Anne Clark, via Behance

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