Coca-Cola Zero's Mobile app in support of its CIAA (Central Intercollegiate Athletic Association Tournament) #sponsorship. The browser-based mobile application updates attendees on all the activities surrounding the event. #Coke
#Heineken is activating its #UEFA Champions League #sponsorship via a mobile & Facebook application that gives users a chance to win a viewing party for the final in their city. Users take a photo of themselves enjoying a match, upload it, tag their location and enter to win. Every upload scores a point for the user’s city. The app's leaderboard lists the top ten cities and vote counts. Users can submit photos until mid-April. Another app feature shows users the closest Heineken retailer.