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Sales book

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The 22 Immutable Laws of Marketing by Al Ries and Jack Trout presents fundamental principles for successful marketing strategies. The book outlines 22 “laws” that businesses should follow to thrive in competitive markets and avoid common marketing pitfalls. Key insights include: 1. The Law of Leadership: It’s better to be the first in a market than to be the best. Being the first to introduce a product or service creates a lasting advantage. 2. The Law of the Category: If you can’t be…

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Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial m

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