Simple elegant eye makeup

Kaja (pronounced "kah-jah," meaning "let's go" in Korean) is K-beauty for everyone, all skin types and skin tones. We create products packed with Korean innovation.

Makeup artists are called that for a reason as they are creating art on people’s faces and bodies. They are playing with color, shades, and highlights to create illusions, enhance certain features, and make others less prominent. At the same time, they are making the object of their art feel better about themselves.

Instant Dewy Glow - Experience newfound hydration and instant glow with our award-winning niacinamide serum. A brightening Korean face serum + makeup primer hybrid with a dewy, lightweight gel texture. Made without mica, glitter, or pearls, revealing immediate illumination and no gray cast. Replenish Moisture - Containing the holy grail of hydrators, hyaluronic acid reveals supple, bouncy, and dewy skin. Our hydrating serum has a thin, buildable texture, making it suitable for even the most…

Makeup has attracted Ulyana Starobinskaya since her childhood. So in 2008, she decided that enough was enough and made a conscious decision to turn her passion into a career.

Neutral Eyeshadow For That Elegant, Timeless And Simple Look. Use It Everyday To Enhance Your Facial Features Yet Subtle Enough To Keep It Low Profile.

Finding the perfect makeup look to enhance your natural beauty can be both exciting and challenging, especially when it comes to highlighting your eye color. Brown eyes are incredibly versatile and can be accentuated with a wide array of colors and styles. Whether you’re aiming for a subtle, everyday look or something more dramatic for...

No glam squad needed! Follow our step-by-step guide for a makeup look that's great on every face, every day. (It took our testers an average of four minutes, 38 seconds!)

2023/12/20 - My name is Georgina Ryland. I'm from Brisbane, Australia, and I'm an award-winning makeup artist. Although I've been trained as a prosthetic and film artist, with a keen interest in body painting, I've discovered a rather useless application of my skill: I can paint very small scenes and details on my eyes.