iformat | Blog Posts

Visit our digital and web strategy blog here: http://www.iformat.com.au/web-strategy-blog. Follow for our blog posts on content marketing, copywriting, social media news and web design advice and trends.
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The Content Creation Cheat Sheet: do you know what kinds of posts you should be creating for social media? If you're in need of some copywriting and content help, whether it's website content or social media post curation and creation, you should check out our blog post.

The Content Creation Cheat Sheet: do you know what kinds of posts you should be creating for social media? If you're in need of some copywriting and content help, whether it's website content or social media post curation and creation, you should check out our blog post.

Are you effectively managing your business' LinkedIn Company Page? Are there some things you're doing that perhaps you should leave for Facebook? How can you make the most of LinkedIn for business and grow your profile? Find out here.

Are you effectively managing your business' LinkedIn Company Page? Are there some things you're doing that perhaps you should leave for Facebook? How can you make the most of LinkedIn for business and grow your profile? Find out here.

Slow loading times, confusing navigation, or simply that outdated or tired feeling can all make a website not only look old, but work poorly. The most important aspect of your website is user experience. How can you improve your site? And, how can you recognise the signs of a tired website? Check out this blog post!

Slow loading times, confusing navigation, or simply that outdated or tired feeling can all make a website not only look old, but work poorly. The most important aspect of your website is user experience. How can you improve your site? And, how can you recognise the signs of a tired website? Check out this blog post!

Has this ever happened to you? It happened to us... and man was it weird! We found a Twitter account with the exact same cover photo, logo, and description. Basically a carbon copy of our Twitter. This is how we handled it...

Has this ever happened to you? It happened to us... and man was it weird! We found a Twitter account with the exact same cover photo, logo, and description. Basically a carbon copy of our Twitter. This is how we handled it...

Ever wondered how online blogging began? How about the number of blogs that were online in 1999? Find out about the history of blogging, from the humble online diary, or 'web log', to today's dynamic business blogs and comprehensive content marketing strategies.

Ever wondered how online blogging began? How about the number of blogs that were online in 1999? Find out about the history of blogging, from the humble online diary, or 'web log', to today's dynamic business blogs and comprehensive content marketing strategies.

There's been a lot of talk lately about the correlation between SEO and content marketing. As content marketing has developed very strongly this past year, we take a look at the relationship between the two. Our director, Declan, presented a talk to our friends at Red Robyn Design and 50 of their small business clients. Watch the talk here.

There's been a lot of talk lately about the correlation between SEO and content marketing. As content marketing has developed very strongly this past year, we take a look at the relationship between the two. Our director, Declan, presented a talk to our friends at Red Robyn Design and 50 of their small business clients. Watch the talk here.

Taking a nose-dive into social media without clear guidelines? Uh-oh. Our post looks at the importance of a clear #SocialMediaStrategy for your business!

Taking a nose-dive into social media without clear guidelines? Uh-oh. Our post looks at the importance of a clear #SocialMediaStrategy for your business!

Pinterest For Business: The virtual pin board focuses heavily on imagery (including infographics!), and less so on heavy text. You’ll find no stuffy tech-speak or business babble here, even from corporate businesses! Learn some great tips to create fun, memorable, relevant Pinterest boards!

Pinterest For Business: The virtual pin board focuses heavily on imagery (including infographics!), and less so on heavy text. You’ll find no stuffy tech-speak or business babble here, even from corporate businesses! Learn some great tips to create fun, memorable, relevant Pinterest boards!

Our director, Declan, was asked to present a talk on SEO and content marketing for our close friends at @DesignRedRobyn. The talk was presented to 50 of Red Robyn’s small business clients and demonstrates how businesses can use both tactics to their advantage.

Our director, Declan, was asked to present a talk on SEO and content marketing for our close friends at @DesignRedRobyn. The talk was presented to 50 of Red Robyn’s small business clients and demonstrates how businesses can use both tactics to their advantage.

"Get to page one on Google" – OK, but for what phrase? Can I beat huge corporations, when I'm just a small business with a staff of 5? Realistic goals, please!

"Get to page one on Google" – OK, but for what phrase? Can I beat huge corporations, when I'm just a small business with a staff of 5? Realistic goals, please!


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Pinterest For Business: The virtual pin board focuses heavily on imagery (including infographics!), and less so on heavy text. You’ll find no stuffy tech-speak or business babble here, even from corporate businesses! Learn some great tips to create fun, memorable, relevant Pinterest boards!

Pinterest For Business: The virtual pin board focuses heavily on imagery (including infographics!), and less so on heavy text. You’ll find no stuffy tech-speak or business babble here, even from corporate businesses! Learn some great tips to create fun, memorable, relevant Pinterest boards!

>> Are you haunted by these 8 content marketing myths? << Halloween may be over, but people are confused year-round by these urban legends. Have you been spooked? Read our new blog post! #Halloween #ContentMarketing

>> Are you haunted by these 8 content marketing myths? << Halloween may be over, but people are confused year-round by these urban legends. Have you been spooked? Read our new blog post! #Halloween #ContentMarketing

Do you know the difference between #WhiteHatSEO and #BlackHatSEO? Don't get penalised by Google - read this post instead!

Do you know the difference between #WhiteHatSEO and #BlackHatSEO? Don't get penalised by Google - read this post instead!

So you’ve created a LinkedIn Company Page, uploaded your logo, and copied and pasted your website’s “About” section. I’m done, right?  ...Not quite. If you manage your company's LinkedIn Page, you need to read this post!

So you’ve created a LinkedIn Company Page, uploaded your logo, and copied and pasted your website’s “About” section. I’m done, right? ...Not quite. If you manage your company's LinkedIn Page, you need to read this post!

Take a quick walk down memory lane at some of the huge trends and stories that went viral over the past few years. This year's big winner? The #ALSIceBucketChallenge, which saw astronomical funds and awareness raised for ALS (or Motor Neurone Disease). But what happened to #Kony2012, #BringBackOurGirls, and more? They just... faded away and waited to be replaced by the "next" trend?

Take a quick walk down memory lane at some of the huge trends and stories that went viral over the past few years. This year's big winner? The #ALSIceBucketChallenge, which saw astronomical funds and awareness raised for ALS (or Motor Neurone Disease). But what happened to #Kony2012, #BringBackOurGirls, and more? They just... faded away and waited to be replaced by the "next" trend?

How are some of the best brands using #LinkedIn to its fullest potential? And what should you avoid? Check out some DOs and DON'Ts of the professional social network. And how can you get employees engaged? Here are some of our favourite tips.

How are some of the best brands using #LinkedIn to its fullest potential? And what should you avoid? Check out some DOs and DON'Ts of the professional social network. And how can you get employees engaged? Here are some of our favourite tips.

Are you confused by the notion of strategies and tactics? Yes, they work together, but they’re not the same! Our new #BlogPost shows how various tactics work to support an overall #DigitalStrategy.

Are you confused by the notion of strategies and tactics? Yes, they work together, but they’re not the same! Our new #BlogPost shows how various tactics work to support an overall #DigitalStrategy.

How are Australians spending money this holiday season? And how much of that is online? We love to shop online due to endless availability, competitive pricing, awesome shipping options, and the ease at which we can compare products! How much of your Xmas shopping was done online?

How are Australians spending money this holiday season? And how much of that is online? We love to shop online due to endless availability, competitive pricing, awesome shipping options, and the ease at which we can compare products! How much of your Xmas shopping was done online?

There's been a lot of talk lately about the correlation between SEO and content marketing. As content marketing has developed very strongly this past year, we take a look at the relationship between the two. Our director, Declan, presented a talk to our friends at Red Robyn Design and 50 of their small business clients. Watch the talk here.

There's been a lot of talk lately about the correlation between SEO and content marketing. As content marketing has developed very strongly this past year, we take a look at the relationship between the two. Our director, Declan, presented a talk to our friends at Red Robyn Design and 50 of their small business clients. Watch the talk here.

What is a CMS, and why does iformat choose #AdobeBusinessCatalyst?

What is a CMS, and why does iformat choose #AdobeBusinessCatalyst?

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