Creative Thinking: Diverge and Converge
The key is engaging BOTH types of thinking in a creative process. Next-level solutions emerge from engaging the unpredictability and expansiveness of divergent thinking first, and then applying the narrowing of convergent thinking to ground the new ideas into practical understandings and action steps.
frog Industrial Designer Ara Arcle on a recent episode of whiteboard sketching. "It was a late night sketch session and we were hitting a bit of a creative block and decided to go to the whiteboard. With paper and pen, designers can tend to get a bit too detailed with design. But the nice thing about the whiteboard -- with its size and thick lineweights -- the sketches become much more broad, expressive, and gestural. Multiple people can sketch.
