Portfolio // The Game Just Changed

The only major Australian-owned wagering company in a landscape dominated largely by European players. Crown Resorts took ownership of 67% of the company after James Packer bought into BetEasy late 2014. I had designed the branding for BetEasy previously, so being a part of the brands evolution was incredibly exciting. This branding project was undertaken while working as Creative Director at Love Agency in early 2015.
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The Portfolio of Julius Cruickshank

The only major Australian-owned wagering company in a landscape dominated largely by European players.Crown Resorts took ownership of of the company after James Packer bought into BetEasy late last year. I had designed the branding for BetEasy previ…


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