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Experiential/activations

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The latest and greatest experiential/events/activations from around the world

brandchannel: 'Run For Your Bun': Pay by Exercise in London Pop-Up Café by David Lloyd

Art, Creativity and the Experience Economy

The $106 Million ‘Eataly World’ Revealed

A map of Eataly World's multimedia experiences.

Disney Says ‘Avatar’ Land Will Open in Orlando in Summer of 2017

Disney Says ‘Avatar’ Land Will Open in Orlando in Summer of 2017 - Bloomberg

Here's How Disney Might Be Working Towards Improving Its Theme Park Experience

Parks and Resorts is the most valuable segment for Disney , according to our estimates, and accounts for nearly 30% of the company’s valuation. With its ESPN channels facing subscriber losses, the company is looking for innovative ways to improve customer experience at its theme parks. It aims to attract [...]

Why Theme Parks Are Fantasylands For Meeting Planners

National Geographic looks at life on Mars with London model home