Duotone is a process whereby two different inks are superimposed on top of one another using the halftone technique to create tonal variations and depth. This process is becoming increasingly popular in the digital space as well as in printing when looking for a 'retro' style.

Duotone is a process whereby two different inks are superimposed on top of one another using the halftone technique to create tonal variations and depth. This process is becoming increasingly popular in the digital space as well as in printing when looking for a 'retro' style.

Here is an example of some coated stock, coated stock comes in a variety of different finishes and usually associated with quality. Coated stocks can either be glossy and extremely shiny or have a matte finish which only gives a subtle shine. Coated stock is durable and allows for more detail than the more porous uncoated stocks. Popular uses of coated stocks include Magazines, photography books and other formats where precision in imagery is required and not as much for high turnover…

Here is an example of some coated stock, coated stock comes in a variety of different finishes and usually associated with quality. Coated stocks can either be glossy and extremely shiny or have a matte finish which only gives a subtle shine. Coated stock is durable and allows for more detail than the more porous uncoated stocks. Popular uses of coated stocks include Magazines, photography books and other formats where precision in imagery is required and not as much for high turnover…

Die cutting is a process where a sharp metal blade outline is made to cut into a material to create exact unique shapes or even negative space as seen here. One of the downsides to this is the cost and so it is only really practical for large runs of packaging or promotional material.

Die cutting is a process where a sharp metal blade outline is made to cut into a material to create exact unique shapes or even negative space as seen here. One of the downsides to this is the cost and so it is only really practical for large runs of packaging or promotional material.

Halftone images can also work in CMYK where dots of Cyan, Magenta, Yellow and Black are all overlaid at varying angles to give the illusion of other colours being present, like black and white halftones, these images are also most commonly seen in newspapers where the halftone pattern is visible.

Halftone images can also work in CMYK where dots of Cyan, Magenta, Yellow and Black are all overlaid at varying angles to give the illusion of other colours being present, like black and white halftones, these images are also most commonly seen in newspapers where the halftone pattern is visible.

Metallic inks are an expensive way of showing the wealth and status on a brand via their business cards, menus and promotional material. The inks get their finish through using tiny particles of metal, most commonly aluminium bronze and zinc that rise to the top during the drying process and then creating a reflective finish.

Metallic inks are an expensive way of showing the wealth and status on a brand via their business cards, menus and promotional material. The inks get their finish through using tiny particles of metal, most commonly aluminium bronze and zinc that rise to the top during the drying process and then creating a reflective finish.

Halftone images are a way of printing images that preserves ink while still allowing the images to have a large degree of tone. Halftone works on the principle that the paper either has ink in that space or it doesn't and by placing these dots is able to create the image that the printer wants depicted. This technique is most commonly seen in newspapers where efficiency and cost are key.

Halftone images are a way of printing images that preserves ink while still allowing the images to have a large degree of tone. Halftone works on the principle that the paper either has ink in that space or it doesn't and by placing these dots is able to create the image that the printer wants depicted. This technique is most commonly seen in newspapers where efficiency and cost are key.

This is an example of an uncoated stock, an uncoated stock is a basic paper that can be described as rough and porous. This is often a cheaper material for clients and will be used when a client is after a prestigious look such as an envelope, letterhead and in everyday office printing.

This is an example of an uncoated stock, an uncoated stock is a basic paper that can be described as rough and porous. This is often a cheaper material for clients and will be used when a client is after a prestigious look such as an envelope, letterhead and in everyday office printing.

Coloured Paper stock is created by dye being added to the paper stock during production and is effective in producing a consistent, natural and strong tone to the material. Printing on this can be difficult to master as the ink tends to blend with the colour of the paper.

Coloured Paper stock is created by dye being added to the paper stock during production and is effective in producing a consistent, natural and strong tone to the material. Printing on this can be difficult to master as the ink tends to blend with the colour of the paper.

This is an example of a spot varnish finish, where a varnish (fairly glossy in this case) is applied to stock to create emphasis once printed. the varnish is selectively applied often to create text and ends up with a sleek, subtle and professional design.

This is an example of a spot varnish finish, where a varnish (fairly glossy in this case) is applied to stock to create emphasis once printed. the varnish is selectively applied often to create text and ends up with a sleek, subtle and professional design.

Embossing is the process of pushing a material to make an image appear out of the stock without applying anything to the it. The opposite of this is debossing where the image is pushed down into the stock to create a texture.

Embossing is the process of pushing a material to make an image appear out of the stock without applying anything to the it. The opposite of this is debossing where the image is pushed down into the stock to create a texture.


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This is an example of an uncoated stock, an uncoated stock is a basic paper that can be described as rough and porous. This is often a cheaper material for clients and will be used when a client is after a prestigious look such as an envelope, letterhead and in everyday office printing.

This is an example of an uncoated stock, an uncoated stock is a basic paper that can be described as rough and porous. This is often a cheaper material for clients and will be used when a client is after a prestigious look such as an envelope, letterhead and in everyday office printing.

Halftone images are a way of printing images that preserves ink while still allowing the images to have a large degree of tone. Halftone works on the principle that the paper either has ink in that space or it doesn't and by placing these dots is able to create the image that the printer wants depicted. This technique is most commonly seen in newspapers where efficiency and cost are key.

Halftone images are a way of printing images that preserves ink while still allowing the images to have a large degree of tone. Halftone works on the principle that the paper either has ink in that space or it doesn't and by placing these dots is able to create the image that the printer wants depicted. This technique is most commonly seen in newspapers where efficiency and cost are key.

Single colour halftone image in Black Ink. From distance and up close.

Single colour halftone image in Black Ink. From distance and up close.

How to Prepare your Artwork for Special Print Effects | Spoon Graphics

How To Prepare Your Artwork for Special Print Effects

Example of spot varnish. Varnish is basically clear ink and can be gloss, satin or matte. A spot varnish allows you to highlight specific areas of a printed piece and adds shine and depth to specific elements on the page such as a logo or image.

Example of spot varnish. Varnish is basically clear ink and can be gloss, satin or matte. A spot varnish allows you to highlight specific areas of a printed piece and adds shine and depth to specific elements on the page such as a logo or image.

Advice about screen printing halftones

Advice about screen printing halftones

Color Works: An Essential Guide to Understanding and Applying Color Design Principles

Color Works: An Essential Guide to Understanding and Applying Color Design Principles

How to choose the right paper for your printing project!

How to choose the right paper for your printing project!

Uncoated Stock Cd cover

Uncoated Stock Cd cover

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