PRE-MIXED spirits are the latest products to be targeted in the supermarket price wars as both Coles and Woolworths slash prices. The discounting began last week when Woolworth's Dan Murphy stores advertised cases of pre-mixed Bundaberg Rum and cola for $62.90 and Jim Beam and Cola for $59.90, below the recommended retail price and other independent retailers' prices, reported The Age.
Supermarket pokies ad GetUp! GetUp! anti-supermarket pokies ad refused airtime by TV networks Australia’s major TV networks have refused to run a crowd-funded ad by activist group GetUp! that attacks supermarket big boys Woolworths and Coles for, the ad claims, owning “more dangerous poker machines than the five largest Las Vegas casinos”.
Spirits producer Diageo Australia has launched a cocktail recipe website which links directly to retailer Dan Murphy’s to capitalize on the million plus Australian cocktail searches per month. Mixionary.com aims to tap into the existing consumer search behavior to help demystify the practice of mixing spirits with 200+ recipes all based on the use of Diageo products.
At this week's LMG Conference, Misener said that just as Dan Murphy's has 'reset' consumer expectations in the Australian liquor industry in terms of big box outlets, LMG is well placed to achieve 'best practice' in the convenience channel