PRE-MIXED spirits are the latest products to be targeted in the supermarket price wars as both Coles and Woolworths slash prices.  				  				  			  		  		The discounting began last week when Woolworth's Dan Murphy stores advertised cases of pre-mixed Bundaberg Rum and cola for $62.90 and Jim Beam and Cola for $59.90, below the recommended retail price and other independent retailers' prices, reported The Age.

PRE-MIXED spirits are the latest products to be targeted in the supermarket price wars as both Coles and Woolworths slash prices. The discounting began last week when Woolworth's Dan Murphy stores advertised cases of pre-mixed Bundaberg Rum and cola for $62.90 and Jim Beam and Cola for $59.90, below the recommended retail price and other independent retailers' prices, reported The Age.

Supermarket pokies ad GetUp!    GetUp! anti-supermarket pokies ad refused airtime by TV networks  Australia’s major TV networks have refused to run a crowd-funded ad by activist group GetUp! that attacks supermarket big boys Woolworths and Coles for, the ad claims, owning “more dangerous poker machines than the five largest Las Vegas casinos”.

Supermarket pokies ad GetUp! GetUp! anti-supermarket pokies ad refused airtime by TV networks Australia’s major TV networks have refused to run a crowd-funded ad by activist group GetUp! that attacks supermarket big boys Woolworths and Coles for, the ad claims, owning “more dangerous poker machines than the five largest Las Vegas casinos”.

Spirits producer Diageo Australia has launched a cocktail recipe website which links directly to retailer Dan Murphy’s to capitalize on the million plus Australian cocktail searches per month.    Mixionary.com aims to tap into the existing consumer search behavior to help demystify the practice of mixing spirits with 200+ recipes all based on the use of Diageo products.

Spirits producer Diageo Australia has launched a cocktail recipe website which links directly to retailer Dan Murphy’s to capitalize on the million plus Australian cocktail searches per month. Mixionary.com aims to tap into the existing consumer search behavior to help demystify the practice of mixing spirits with 200+ recipes all based on the use of Diageo products.

They rule food, grog and petrol, now it’s hardware [Analysis of Woolworths  Wesfarmers oligopoly]

They rule food, grog and petrol, now it’s hardware [Analysis of Woolworths Wesfarmers oligopoly]

Dan Murphy's has introduced Click & Collect, a new service enabling shoppers to order online and pick up their drinks from their nearest store in only two hours. [Dec 2012]

Dan Murphy's has introduced Click & Collect, a new service enabling shoppers to order online and pick up their drinks from their nearest store in only two hours. [Dec 2012]

At this week's LMG Conference, Misener said that just as Dan Murphy's has 'reset' consumer expectations in the Australian liquor industry in terms of big box outlets, LMG is well placed to achieve 'best practice' in the convenience channel

At this week's LMG Conference, Misener said that just as Dan Murphy's has 'reset' consumer expectations in the Australian liquor industry in terms of big box outlets, LMG is well placed to achieve 'best practice' in the convenience channel

Outstanding Retailer of the Year 2012: Dan Murphy’s [Analysis of why Dan Murphy's won]

Outstanding Retailer of the Year 2012: Dan Murphy’s [Analysis of why Dan Murphy's won]

Dan Murphy’s announced BRW & AMP Retailer of the Year

Dan Murphy’s announced BRW & AMP Retailer of the Year

Woolworths Ltd says it has bought upmarket online business Langton's Fine Wines Auctions Pty Ltd in a move to shore up its already extensive liquor business. (Feb 2009)

Woolworths Ltd says it has bought upmarket online business Langton's Fine Wines Auctions Pty Ltd in a move to shore up its already extensive liquor business. (Feb 2009)


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