Nobody wants a lunch cookbook. Especially not a lunch box cookbook. Because in the morning rush most of us aren't going to break out a recipe to bang out a brown bag special. What busy people need are ideas. And lots of them. If they're healthy, fun, easy and fall on the hipper end of the foodie spectrum, even better. That's what Beating the lunch box blues is - an idea book to inspire anyone daunted by the daily ordeal of packing lunch.