Another smoking poster, this one highlights the potential effects of smoking: You get lung cancer. Though simplistic, this poster really paints a clear picture of what really happens as a result of smoking.
Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
This ad created for The Economist is designed with a motion sensor which lights up the bulb whenever somebody walks directly underneath it. Which could be disastrous. What if somebody walks underneath exactly as they're having a terrible idea?
This Absolut Fashion Week ad promotes the vodka brand's sponsorship of New Zealand Fashion Week in a fun, industry-appropriate way. The print ad shows the interior of a design studio, complete with patterns, scissors, spools of thread and a tape measu