How to Avoid Over-Optimizing Your Website  Don't do These! 1. Keyword-rich anchors for internal links. 2. Non-relevant keywords. 3. Pointing all internal or external links to top-level navigation pages. 4. Using multiple H1s on a page. 5. Linking to toxic sites. 6. Keyword-stuffed footer 7. Non-branded, keyword-dense URLs.

How to Avoid Over-Optimizing Your Website Don't do These! 1. Keyword-rich anchors for internal links. 2. Non-relevant keywords. 3. Pointing all internal or external links to top-level navigation pages. 4. Using multiple H1s on a page. 5. Linking to toxic sites. 6. Keyword-stuffed footer 7. Non-branded, keyword-dense URLs.

There are 3 basic steps to The Skyscraper Technique: Step 1: Find link-worthy content Step 2: Make something even better Step 3: Reach out to the right people

There are 3 basic steps to The Skyscraper Technique: Step 1: Find link-worthy content Step 2: Make something even better Step 3: Reach out to the right people

A whole slew of (possible) factors that go into Google's algorithm for SERP

A whole slew of (possible) factors that go into Google's algorithm for SERP

Blogs, generally, have a much higher bounce rate than most other websites (70-90%)!

Blogs, generally, have a much higher bounce rate than most other websites (70-90%)!

Good reminder to ditch keywords in the title and don't bother listing them anywhere on your site no matter what.

Good reminder to ditch keywords in the title and don't bother listing them anywhere on your site no matter what.

Really good breakdown of how Google treats anchor text

Anchor Text

Really good breakdown of how Google treats anchor text

Good to keep in mind: Only one H1 tag on a page. And do not even think about keyword anchor links.

Good to keep in mind: Only one H1 tag on a page. And do not even think about keyword anchor links.

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