Australian National Piano Awards 2016  Being an ongoing event, the custom design challenge was to project energy and a sense of the contemporary into the National Piano Awards. The abstraction of the piano keys (thicker on the left indicating the black keys) into a ribbon form represented a graphically compelling and striking custom type identity, particularly in the street banners which are a large part of the media presence of the 2016 event.

Australian National Piano Awards 2016 Being an ongoing event, the custom design challenge was to project energy and a sense of the contemporary into the National Piano Awards. The abstraction of the piano keys (thicker on the left indicating the black keys) into a ribbon form represented a graphically compelling and striking custom type identity, particularly in the street banners which are a large part of the media presence of the 2016 event.

Dr. Dwyer Playing upon the symmetry of the well-known Rorscharch test, the identity mirrors the client’s name (Dwyer) omitting the letters w, y and e (coincidentally pronounced as why), leaving his title (Dr). The result is unique to the client and intriguing to the viewer. This identity shows the power of observation – that design is often about seeing the familiar in a new way. It also shows that some clients are brave enough to push the conceptual basis of an identity system.

Dr. Dwyer Playing upon the symmetry of the well-known Rorscharch test, the identity mirrors the client’s name (Dwyer) omitting the letters w, y and e (coincidentally pronounced as why), leaving his title (Dr). The result is unique to the client and intriguing to the viewer. This identity shows the power of observation – that design is often about seeing the familiar in a new way. It also shows that some clients are brave enough to push the conceptual basis of an identity system.

Australian National Piano Awards 2016  Being an ongoing event, the custom design challenge was to project energy and a sense of the contemporary into the National Piano Awards. The abstraction of the piano keys (thicker on the left indicating the black keys) into a ribbon form represented a graphically compelling and striking custom type identity, particularly in the street banners which are a large part of the media presence of the 2016 event.

Australian National Piano Awards 2016 Being an ongoing event, the custom design challenge was to project energy and a sense of the contemporary into the National Piano Awards. The abstraction of the piano keys (thicker on the left indicating the black keys) into a ribbon form represented a graphically compelling and striking custom type identity, particularly in the street banners which are a large part of the media presence of the 2016 event.

RMIT School of Fashion and Textiles Website  Building upon the success of the RMIT School of Architecture and Urban Design website, the RMIT School of Fashion and Textiles website takes a more simplified form, showing the diverse range of activities and outcomes from its Masters Program. Further expansions of this site to encompass other programs are expected in 2016.

RMIT School of Fashion and Textiles Website Building upon the success of the RMIT School of Architecture and Urban Design website, the RMIT School of Fashion and Textiles website takes a more simplified form, showing the diverse range of activities and outcomes from its Masters Program. Further expansions of this site to encompass other programs are expected in 2016.

Weekly Ticket  Imagine an artist being resident at a train station for 15 years. That’s exactly what the highly ambitious and durational art project Weekly Ticket does. The project custom type identity is drawn from the perfomance place itelf – the six platforms of Footscray Railway Station in the inner west of Melbourne. The linear structure of the railway station is worked through the typography, forming an abbreviated version of Weekly Ticket Footscray as wtf.

Weekly Ticket Imagine an artist being resident at a train station for 15 years. That’s exactly what the highly ambitious and durational art project Weekly Ticket does. The project custom type identity is drawn from the perfomance place itelf – the six platforms of Footscray Railway Station in the inner west of Melbourne. The linear structure of the railway station is worked through the typography, forming an abbreviated version of Weekly Ticket Footscray as wtf.

Weekly Ticket  Imagine an artist being resident at a train station for 15 years. That’s exactly what the highly ambitious and durational art project Weekly Ticket does. The project custom type identity is drawn from the perfomance place itelf – the six platforms of Footscray Railway Station in the inner west of Melbourne. The linear structure of the railway station is worked through the typography, forming an abbreviated version of Weekly Ticket Footscray as wtf.

Weekly Ticket Imagine an artist being resident at a train station for 15 years. That’s exactly what the highly ambitious and durational art project Weekly Ticket does. The project custom type identity is drawn from the perfomance place itelf – the six platforms of Footscray Railway Station in the inner west of Melbourne. The linear structure of the railway station is worked through the typography, forming an abbreviated version of Weekly Ticket Footscray as wtf.

Weekly Ticket  Imagine an artist being resident at a train station for 15 years. That’s exactly what the highly ambitious and durational art project Weekly Ticket does. The project custom type identity is drawn from the perfomance place itelf – the six platforms of Footscray Railway Station in the inner west of Melbourne. The linear structure of the railway station is worked through the typography, forming an abbreviated version of Weekly Ticket Footscray as wtf.

Weekly Ticket Imagine an artist being resident at a train station for 15 years. That’s exactly what the highly ambitious and durational art project Weekly Ticket does. The project custom type identity is drawn from the perfomance place itelf – the six platforms of Footscray Railway Station in the inner west of Melbourne. The linear structure of the railway station is worked through the typography, forming an abbreviated version of Weekly Ticket Footscray as wtf.

Tall Storeys Game  As part of an article published in the online edition of Desktop, a free game Tall Storeys was developed where players can try their hand at matching up branding with real estate developments. Intentionally difficult to play, this game reiterates the disconnection between the custom graphic design identities and the construction integrity of many of the new developments. There is a link to the article from the game.

Tall Storeys Game As part of an article published in the online edition of Desktop, a free game Tall Storeys was developed where players can try their hand at matching up branding with real estate developments. Intentionally difficult to play, this game reiterates the disconnection between the custom graphic design identities and the construction integrity of many of the new developments. There is a link to the article from the game.

Kuzman Architecture  Designed as both a web navigation system and a corporate identity, the typography for Kuzman Architecture is fittingly bold yet elegant. For the client, it offered a very distinct presence, capitalising on the unique (almost architectural) combination of letters in her surname.

Kuzman Architecture Designed as both a web navigation system and a corporate identity, the typography for Kuzman Architecture is fittingly bold yet elegant. For the client, it offered a very distinct presence, capitalising on the unique (almost architectural) combination of letters in her surname.

Kuzman Architecture  Designed as both a web navigation system and a corporate identity, the typography for Kuzman Architecture is fittingly bold yet elegant. For the client, it offered a very distinct presence, capitalising on the unique (almost architectural) combination of letters in her surname.

Kuzman Architecture Designed as both a web navigation system and a corporate identity, the typography for Kuzman Architecture is fittingly bold yet elegant. For the client, it offered a very distinct presence, capitalising on the unique (almost architectural) combination of letters in her surname.

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