While 2016 will see businesses increasing their investment in content creation across the board this must be done in conjunction with SEO to ensure it works as intended. So, what do you need to know about SEO in 2016?
In 2015 images on websites really came into their own being bigger and bolder and in pride of place on home page banners. 2016 won’t see their power diminish but there are a few very interesting trends in store.
If your website is not a match for your audience then it just won’t work and achieve success online. Even with the best functionality, design and content, if it doesn’t speak to your target audience, match their expectations then all that time, effort and money will be wasted. Matching your website to your audience really isn’t that complex; you just need to follow three important steps.
So you’ve decided that the design of your website just doesn’t suit – maybe your brand has outgrown it? Maybe it wasn’t ever right? Regardless, if you are looking to redesign your website there are things you must consider before you jump right into it.
Websites need to be updated on a regular basis in order to ensure your brand stays relevant, and that your online offering remains current, engaging and in line with your target audience’s expectations. Here we discuss some of the current website trends that are growing in popularity amongst website designers and readers alike.
Despite the advances in technology and more particularly, in digital devices, consumerism is and always will be about people and their basic wants and needs. Harnessing the best ways to service these fundamental wants and needs will be the way to help your business succeed in the digital sphere.