"Meet Is Murder" campaign. Activists demonstrated that eating meat is the same as eating a corpse none much different then a human corpse. This is a use of shock advertisement to promote a vegetarian/vegan lifestyle. http://www.forbes.com/sites/gyro/2012/07/17/the-ethics-and-efficacy-of-shock-ads/
This graphic is a thought provocer, the Earth is acting as a juice box and the water is almost gone, but while it seems like a simple message, once you take the whole picture in, you realize we're running out clean water and that's a problem.