Marketing Tips & Trends

Here is a collection of industry knowledge from Mailchimp leaders and industry experts that will help your business thrive as you tackle any marketing barrier. Check out these tips and tricks that you can apply to your own small business today.
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How Good Email Newsletter Design Can Improve Engagement
On average, your email only has 3 seconds to load before users lose interest. That’s why it’s important to keep your content concise and your design on point to keep your audience reading and engaged. Learn how to leverage newsletter templates to improve click‑through rates.
Best Practices For Businesses
About to hit send on that email? Take a second to consider these tips in your communication. Proper etiquette helps ensure clarity, prevent misunderstandings, and maximize efficiency so that every email you send is relevant and valuable.
Mastering Brand Identity
Discover the art of creating a robust brand identity that resonates with your audience, fosters trust, and drives business growth. Learn the essential steps to craft a distinctive brand identity that stands out, just like the giants in the industry. Dive into our comprehensive guide to shape your brand's unique story and leave a lasting impression.
Simple ways AI can help you scale & succeed
From content creation to audience segmentation, discover how AI marketing tools can help your organization save time, create better marketing, and deliver results. We commissioned Forrester Consulting to get a better understanding of the challenges marketers are facing today as well as their perspectives around AI. Our report explores how this technology can help you save time, create better marketing, meet customer expectations, and deliver results. Download the report.
5 ways to lead consumers to predictable results using behavioral economics.
Understanding why people make choices is the first step toward influencing them. We’ve shared 5 Mailchimp tips you can put into practice to guide your clients’ consumers to a predictable result. Check it out on Mailchimp & Co. #emailmarketing #smallbusiness #marketingtips #marketing #automations #businessideas"
Easy tactics for improving discoverability and conversions.
Many marketing professionals know about search engine optimization but can easily overcomplicate it. Learn from Christine Darby, founder of Collaborada, as she shares her 4 top tips for quickly boosting discoverability and conversations for your client's business on your own. #smallbusinesstips #smallbusinessmarketing #smallbusiness #SEO #boosting #marketingtips
An investigation of why those differences exist.
One campaign can be seen through many lenses. Learn how Mailchimp explores the way email is seen through the eyes of the computer. #smallbusinesstips #smallbusinessideas #smallbusinessmarketing #startingabusiness #smallbusiness #emailmarketing #emailmarketingstrategy
From empathy to loyalty: Connecting with customers.
As business owners and marketers, our end game isn’t necessarily to make a quick sale, but rather to establish an emotional connection with customers by marketing to them in a personal, caring way. That connection is what leads to lasting brand loyalty. Read about 4 ways to build customer loyalty. #smallbusinesstips #smallbusinessideas #smallbusinessmarketing #startingabusiness #smallbusiness
Create a better user experience and improve your rank in mobile searches.
Desktop computers have better processors, and they often have more reliable connections to the internet than mobile devices on a carrier’s data network. This means that loading sites on mobile devices is often slightly slower than on a desktop—even if the site is optimized for mobile. Read about our 7 steps to optimize your website for mobile page speed. #smallbusinesstips #smallbusinessideas #smallbusinessmarketing #startingabusiness #smallbusiness
Create a better user experience and improve your rank in mobile searches.
While many search engine optimization (SEO) best practices are similar for mobile and desktop devices, there are important variations. Learn about mobile SEO optimizations for your small business website. #smallbusinesstips #smallbusinessideas #smallbusinessmarketing #startingabusiness #smallbusiness #emailmarketing #emailmarketingstrategy
Convey your message and get clicks.
Email marketing provides a vital point of engagement between your business and your audience. Read our thoughtful strategy and learn how you can create emails that resonate with the unique array of contacts in your audience. #smallbusinesstips #smallbusinessideas #smallbusinessmarketing #startingabusiness #smallbusiness #emailmarketing #emailmarketingstrategy
Explore the personality of your company.
Do you know your brand style guide? Mailchimp offers professional advice and real examples. Learn more about why a brand style guide is important and the different elements involved in creating one. #smallbusinesstips #smallbusinessideas #smallbusinessmarketing #startingabusiness #smallbusiness
SEO strategies for smaller screens.
People spend more and more time on their mobile devices, interacting with the web in a variety of ways. But even when you use your phone or tablet as you would a desktop computer, there are many differences between the 2, including the way that search engines work. Read our article to learn more about the differences and how to set your small business up for success. #smallbusinesstips #smallbusinessideas #smallbusinessmarketing #startingabusiness #smallbusiness
Rise of the bots and how to defeat them.
We support single opt-in signups for Mailchimp lists right from our own signup forms. This has generated a lot of great conversation about deliverability—some that we expected, and some that surprised us. Read more about how we're handling email deliverability. #smallbusinesstips #smallbusinessideas #smallbusinessmarketing #startingabusiness #smallbusiness #emailmarketing #emailmarketingstrategy
Keys to avoiding spam filters and understanding how they work.
The key to avoiding spam filters is understanding how they work. This guide gives you the rundown. #smallbusinesstips #smallbusinessideas #smallbusinessmarketing #startingabusiness #smallbusiness