Pictured is the Tigerlily store in Byron Bay. They have created and interactive in-store display that mimics a homely living space. This instantly gives the store an inviting feel, and encourages shoppers to enter and feel at ease and relaxed. The natural earth tones of the furnishing utilised mirror the brands story of bohemian living and the essence of the free spirit. Though the display isn't selling a specific product, it is selling a lifestyle which is at the brands core.
Alexander McQueen store, Los Angeles. Architect William Russell designed the store with a minimalistic approach and limited pallet to compliment the clothes and ensure they be the main focal point. multiple parallel lines, mixed with curved ceiling corners create and organic contrast. A metal human figure is suspended in a light well at the store entrance. The body appears to be levitating, sparking walk-by interest and therefore creating a reason for the customer to enter the store.
Nespresso opened a pop-up store in Melbournes Federation Square in 2013. The outdoor structure was part of the brands "Nespresso Moments" campaign, created to encourage coffee enthusiasts to share photos of themselves enjoying a "Nespresso moment". All images were displayed on the pop-up 'coffee havens' walls. An incredibly personal way of appealing to customers, by directly using content created by and received from them.
Berry Bros & Rudd is an award-winning wine and spirits merchant based in the United Kingdom. Above is the St James street store in London. Their window displays consist of giant bottle corks in a jumbled heaps against the glass. The unusually oversized corks are visually disruptive and give a kind of 'shock to the system', drawing in customers due to their absurdity.
Pictured is a display of the IKEA Citystore in Hamburg, designed to have a smaller store footprint and cater to urban shoppers. Timber packaging crates with one open side have been utilised as a visual merchandising technique to display one or two key products. The items within the crates are angled, as well as lit from particular directions. The idea of boxing a product suggests to consumers that it is a hero item, and adds an element of exclusivity.
PRADA flagship store - Milan The pictured window display was used for a 3 month stint in early 2015 in Prada stores worldwide. Titled 'Corners', the display was created by Italian designer Martino Gamper for the brands SS15 VM campaign. The concept embody's perspective and contrast, with the cool imagery to the warmth of the timber, having the ability to adapt to the changing seasons. The angled wood draws the line of site back into a corner, where the products are displayed.