Organic Vs Paid Social Media | Milk Bottle Projects Digital Marketing Melb
Organic and paid social media marketing may utilise some of the same platforms, however each has independent goals and benefits that will help you reach your business targets. Paid content is a great way to quickly generate leads and boost sales. However, without a solid organic social media foundation to support it, this strategy is less effective and short-lived. #socialmediamarketing #socialmediastrategy
Boost Your Following with Social Media Competitions | Milk Bottle Projects
Running competitions or giveaways on social media is a great way to increase traffic on your socials, start an online conversation and increase brand awareness.After all, who doesn’t like getting free goodies? #socialmediatips
What Makes A Great Website?
In today’s digital landscape, a website is a critical tool for any business. More often than not, it is the first point of contact for potential customers and clients. First impressions can make a big impact so it’s important your site is the best it can be. Here are 5 features of a great website to help you nail that first impression. #websitetips #websitecreation
New Product Launch Using Social Media
When something exciting is happening in your business, social media should always be one of your primary ways of sharing the news! After all, with billions of people on so many different platforms, it’s a huge, yet inexpensive opportunity to convert your existing audience to sales and put your products in front of more eyes. But how do you ensure success when launching a new product or menu on social media? Read on for our best tips! #launching #howtolaunch
Social Media & SEO | Digital Marketing Melb
There are endless ways to optimise a web page. From page speed to linking, to meta descriptions and image alt text… the list goes on. But what about that all-powerful and consuming phenomenon called social media? While it’s debatable whether or not social media has a direct connection to SEO, it undoubtedly has some impact. Social signals define the relationship between search engines and social media. #seotips #socialmediatips
Drip Feed Campaigns | Milk Bottle Projects Digital Marketing Melb
One of the most effective ways to spread news for your business is to formulate a drip feed or pulse campaign. This type of campaign entails sharing a series of small pieces of information designed to build hype and excitement, eventually culminating in a big announcement. Whether you’re looking to announce the launch of your new menu or drive ticket sales to your upcoming event, a drip feed campaign is definitely a beneficial strategy. #marketingstrategy #digitalmarketing
Copywriting for Social Media
Copywriting is the act of producing copy – any written content created for the purpose of advertising or marketing. It is important on social media for three main reasons: to educate your audience about your products or business, increase brand awareness and persuade them to take action. Here, we discuss our best tips for producing engaging copy to make your ideal customer/client stop their scroll! #copywriting #captiontips #instagramtips
Create Community Engagement on Social Media | Milk Bottle Projects
Community engagement is so important for people to feel like they can connect with your business. This is your guide to taking an active approach to community engagement on social media in order to keep your audience invested in your brand. #socialmediaadvice #communityengagement
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How important is blogging for digital marketing in 2021?
Beginners guide to digital marketing: blogging basics edition. We discuss everything from why you need one, what you should write about and how to build an audience. Blogging basics | Milk Bottle Projects Digital Marketing Melb #bloggingbasics #bloggingtips #bloggingadvice
Beginners Guide to Email Marketing
Many businesses rely on social media to get their messages out into the world. Yet, 94% of adults still utilise their email on a daily basis as a prevalent platform for checking the news, connecting with others and to follow updates and insights from their favourite brands. So, while social media can be effective, don’t forget that an effective email marketing strategy can be a huge asset for your business! #emailmarketing #emailmarketingtips
