Heritage

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Optical Heritage Museum
Sunwear turned into funwear during the 1930s. In this 1935 image, we showed that the right pair of sunglasses could protect your eyes and make you more glamorous. You still can have it both ways—find out what we’re doing for your eyes today by having a quick visit at the #ZEISS website. #vinage #1935 #OpticalHeritageMuseum #Yellow #Umbral #advertising #vintage #marketing #style #Sunglasses
Lens tinting
Sunwear turned into funwear during the 1930s. In this 1935 image, we showed that the right pair of sunglasses could protect your eyes and make you more glamorous. You still can have it both ways—find out what we’re doing for your eyes today by having a quick visit at the #ZEISS website. #vinage #1935 #OpticalHeritageMuseum #Yellow #Umbral #advertising #vintage #marketing #style #Sunglasses
Who is set to sizzle this weekend? It's #FrameFriday and we're slipping back to the 70's for some seriously sparkly Saturday night vibes. #1970 #sparkle #OpticalHeritageMuseum #AO #ZEISS #vintage
#FrameFriday
Who is set to sizzle this weekend? It's #FrameFriday and we're slipping back to the 70's for some seriously sparkly Saturday night vibes. #1970 #sparkle #OpticalHeritageMuseum #AO #ZEISS #vintage
Our cool driving glasses from 1916 were one-third tint and two-thirds clear. You tilted your head forward when facing blinding headlights to “eclipse the glare.” Sunwear tech has developed since then. Check out what we’re doing for your eyes today, by following the link below. #ZEISS #Opticalheritagemuseum #Vintage #history #Blackandwhite #driving #AO #glare #1916 #100yearsold #southbridge #massachusetts
Lens tinting
Our cool driving glasses from 1916 were one-third tint and two-thirds clear. You tilted your head forward when facing blinding headlights to “eclipse the glare.” Sunwear tech has developed since then. Check out what we’re doing for your eyes today, by following the link below. #ZEISS #Opticalheritagemuseum #Vintage #history #Blackandwhite #driving #AO #glare #1916 #100yearsold #southbridge #massachusetts
an advertisement for the zeiss umbral lenses, featuring a woman wearing sun glasses
Special Exhibit: UV — Optical Heritage Museum
The year is 1957 and ZEISS are showcasing their #Umbral Lenses. Specially designed to filter out UV rays. If you don't know why this is so important, we suggest reading our Vintage UV article on why UV protection is a must. #ZEISS #UV #AO #Vintage #BlackandWhite #History #retro #1957 #Technology #Style #sunglasses #advertising
Thanks to #NationalSunglassesDay we know just how important it is to protect yourself from UV light. We knew this all the way back in 1957 - as shown by this vintage advertisement from #ZEISS. For other information on UV, visit the link below. #Vintage #Advertising #opticaljournal #old #History #heritage #blackandwhite #umbral #UV #sunglasses #protect
Lens tinting
Thanks to #NationalSunglassesDay we know just how important it is to protect yourself from UV light. We knew this all the way back in 1957 - as shown by this vintage advertisement from #ZEISS. For other information on UV, visit the link below. #Vintage #Advertising #opticaljournal #old #History #heritage #blackandwhite #umbral #UV #sunglasses #protect
How do you illustrate something that can't be seen? With simple advertisements like this one from 1944. Cruxite lenses block UV, while letting all other light through. See our improved range of UV lenses by following the link below. #ZEISS #OpticalHeritageMuseum #AO #colours #UV #History #vintage #Lenses #Technology #spectrum #advertisement #1944
ZEISS UVProtect Technology | Full UV protection in clear lenses
How do you illustrate something that can't be seen? With simple advertisements like this one from 1944. Cruxite lenses block UV, while letting all other light through. See our improved range of UV lenses by following the link below. #ZEISS #OpticalHeritageMuseum #AO #colours #UV #History #vintage #Lenses #Technology #spectrum #advertisement #1944
by 1925 we had released the Cruxite lens, specially designed to block harmful UV rays for your indoor and outdoor activities. We have even better technologies today to help block UV. See them in action here: #ZEISSUV #ZEISS #History #OpticalHeritageMuseum #AO #vintage #outdoor #yellow #1925
ZEISS UVProtect Technology | Full UV protection in clear lenses
by 1925 we had released the Cruxite lens, specially designed to block harmful UV rays for your indoor and outdoor activities. We have even better technologies today to help block UV. See them in action here: #ZEISSUV #ZEISS #History #OpticalHeritageMuseum #AO #vintage #outdoor #yellow #1925
an advertisement for the american bureau of vision, with a house and rainbow in the background
Special Exhibit: UV — Optical Heritage Museum
If this magazine cover from 1947 makes no sense to you - you should read our vintage article on UV and the dangers it brings. Are your eyes fully protected? find out today. #ZEISS #Protection #eyes #color #spectrum #understand #AO #vintage #1947
50 years ago, a spacecraft travelled to the moon for the first time. And we were there when it happened. Today our sunglasses are in the Smithsonian - check them out at the link. #ZEISS #innovation #moon #UV #glasses #OpticalHeritageMuseum #History #vintage
First sunglasses on the moon
50 years ago, a spacecraft travelled to the moon for the first time. And we were there when it happened. Today our sunglasses are in the Smithsonian - check them out at the link. #ZEISS #innovation #moon #UV #glasses #OpticalHeritageMuseum #History #vintage
a man sitting in the cockpit of an airplane with his arms crossed and looking at the camera
50th anniversary of the moon landing | ZEISS
We salute NASA on the 50th anniversary of the Apollo 11 mission, and are honoured that our sunglasses went on that historic trip to the moon. #ZEISS #ZEISSMoon50 #space #AO #Astronaut #moon #walk #earth #OpticalHeritageMuseum #History #vintage #1969
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Here’s our patent, filed more than 90 years ago, for creating gradient tinted lenses. We’re still at the forefront of sunwear technology today. Learn more by following the link below. #ZEISS #Vintage #design #History #OpticalHeritageMuseum #AO #Patent #advance #drawing #whereitbegan
ZEISS Sunglass lenses – your perfect companion in the sun
Here’s our patent, filed more than 90 years ago, for creating gradient tinted lenses. We’re still at the forefront of sunwear technology today. Learn more by following the link below. #ZEISS #Vintage #design #History #OpticalHeritageMuseum #AO #Patent #advance #drawing #whereitbegan
How do you sell #Cruxite lenses in #1925? You show how amazing they are at fighting off UV rays. This technology is just as important today. See our improved range of UV lenses today by following the link in our bio #ZEISS #OpticalHeritageMuseum #AO #blackandwhite #UV #History #vintage #Lenses #Technology #spectrum #advertisement #tests
ZEISS UVProtect Technology | Full UV protection in clear lenses
How do you sell #Cruxite lenses in #1925? You show how amazing they are at fighting off UV rays. This technology is just as important today. See our improved range of UV lenses today by following the link in our bio #ZEISS #OpticalHeritageMuseum #AO #blackandwhite #UV #History #vintage #Lenses #Technology #spectrum #advertisement #tests
Don't Squint... Don't Sunburn your eyes. Our new, modern cruxite lenses help reduce UV and glare. Shown in this 1930 ad from the @saturdaypost. Improved UV products exist today. Have a look by following the link: #ZEISS #ZEISSUV #History #OpticalHeritageMuseum #AO #vintage #glare #saturdayeveningpost #Glasses #Spectrum #protect #sunburn #Eyes
ZEISS UVProtect Technology | Full UV protection in clear lenses
Don't Squint... Don't Sunburn your eyes. Our new, modern cruxite lenses help reduce UV and glare. Shown in this 1930 ad from the @saturdaypost. Improved UV products exist today. Have a look by following the link: #ZEISS #ZEISSUV #History #OpticalHeritageMuseum #AO #vintage #glare #saturdayeveningpost #Glasses #Spectrum #protect #sunburn #Eyes
In this 1947 advertisement from @LIFE magazine, we let the world know that “famous models” were wearing our polarized lenses. Our sunwear options today are just as fashionable and with more high-performance features. Learn more with #ZEISS #OpticalHeritageMuseum #1947 #lifemagazine #advertising #blue #blackandwhite #famous #fashion
Lens tinting
In this 1947 advertisement from @LIFE magazine, we let the world know that “famous models” were wearing our polarized lenses. Our sunwear options today are just as fashionable and with more high-performance features. Learn more with #ZEISS #OpticalHeritageMuseum #1947 #lifemagazine #advertising #blue #blackandwhite #famous #fashion
an advertisement for the united states marine service, featuring a red and white flag with navy emblems
Optical Heritage Museum | Sharing the history of American optics
To commemorate Memorial Day, we offer a special salute to the 1,192 Men & Women who swapped the AO production floor to serve the Nation in 1943. We salute your bravery, spirit and determination. #MemorialDay #Bravery #OpticalHeritageMuseum #1943 #Salute #flag #Nation #Vintage