Original Skipping Girl neon: 1936-1968. "The end of a Melbourne landmark. The original Skipping Girl sign about to be demolished in October 1968. Subsequently a replica was made by Whiteway Neon and erected on a nearby site". The Melbourne illuminated sign company Whiteway Neon (originally called Neon Electric Signs).
Before mechanized sign production was the norm, lettering artists weren’t tempted by the same shortcuts that so many of today’s sign makers have succumbed to. Templates were used regularly for letterforms and layouts, but the variety of swashy scripts, catchwords, shading, punctuation, lightbulb illumination, and other such techniques added a certain character to the urban landscape which only survives today as ghost signs or in the work of a small number of specialized artists.
c. 1930's Massive Carnival Midway 'VENICE' Lighted Letters Sign