To highlight the importance of World Fair Trade Day, Ben & Jerry’s launched an innovative campaign last May that used your “leftover Twitter characters.” To achieve this, the Unilever ice cream brand set up a microsite where users could type their tweets. Whatever you typed, if it was shy of 140 characters, Ben & Jerry’s would fill in the rest with a plug for Fair Trade Day.
Quora, a site that lets users ask and answer questions, is very popular in some niche areas. While it may not be as big as Facebook or Twitter, the social media site does have a substantial amount of users and many brands incorporate the site in their digital marketing strategies.
Facebook Social Commerce Developer Code - The developer who recently discovered that the social network is testing a “Want” button, which would allow you to add products to a virtual wish list, has found a series of new coding for actions that would allow users to share product purchases, charitable donations or items purchased within Facebook games to profile pages and Timeline.