brendan sydney, australia, carpenter, camper, skater, cycler, live music watcher, spend too much money on pointless thingser, snowboarder, bread maker, pizza maker, drinker, photographer, shithouse designer, time waster, cut and paster.

How to read those trail signs! Finally, you can know what those engraved and color coded signs on trees mean when you're hiking.

Posted this on facebook and many friends loved it. The artist is Ed Novak, you can buy the print through his gallery :)

Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

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