brendan sydney, australia, carpenter, camper, skater, cycler, live music watcher, spend too much money on pointless thingser, snowboarder, bread maker, pizza maker, drinker, photographer, shithouse designer, time waster, cut and paster.
Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.