Caribou Coffee launched new hot breakfast sandwiches. The Colle+McVoy agency created ovens out of transit shelters, including real heat to showcase their new menu items. This was especially beneficial during wintertime in Minnesota. This company goes above and beyond to introduce their product in such an innovative and interactive way.
IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."
Creative Urban Ads.Best art pieces in urban advertising: I like this because of how they informed us about what we are eating. It is clearly a metaphor, however, it shows that the chips they are making are made in the United States. This is a great idea.