This advert plays on a well known saying and adds a bit of humour to make the advert work. From a distance the advert doesn't look appealing but once up close it is clear why is being advertised and it is an interesting,clever advert.
Advertising in the digital age is more ubiquitous than ever. With increasingly interactive and unconventional advertising formats, it is sometimes easy to forgot about one of the fundamental classic mediums for delivering advertising: print. In one f