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Technology Marketers Urgently Need to Document Their Content Marketing Strategy - This is a very interesting insight into content marketing in North America - if there was a comparison to Asia, it would be vastly different. If content marketing is on your radar, definitely worth a read #contentmarketing #digitalmarketing

Some pretty obvious guidance here, and how's this for a mouthful - a "marketers’ biggest content marketing challenge is maximizing each content marketing effort’s effectiveness." Say that quickly 10 times :) #content

5 Tips For Quality Content Creation That Won't Bust Your Budget via @Heidi Cohen for @Content Marketing Institute #contentmarketing #content #creation #marketing #tips #budget #resources #advice #tools #create #write #blog #blogging