Technology Marketers Urgently Need to Document Their Content Marketing Strategy - This is a very interesting insight into content marketing in North America - if there was a comparison to Asia, it would be vastly different. If content marketing is on your radar, definitely worth a read #contentmarketing #digitalmarketing

Technology Marketers Urgently Need to Document Their Content Marketing Strategy - This is a very interesting insight into content marketing in North America - if there was a comparison to Asia, it would be vastly different. If content marketing is on your radar, definitely worth a read #contentmarketing #digitalmarketing

Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. Its editor shares her favorite articles as well as a few behind-the-scenes publishing debates, and why she had to watch Netflix for work.  Fantastic round-up on content marketing from the year #contentmarketing #CMI #content

Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. Its editor shares her favorite articles as well as a few behind-the-scenes publishing debates, and why she had to watch Netflix for work. Fantastic round-up on content marketing from the year #contentmarketing #CMI #content

Some pretty obvious guidance here, and how's this for a mouthful - a "marketers’ biggest content marketing challenge is maximizing each content marketing effort’s effectiveness." Say that quickly 10 times :) #content

Some pretty obvious guidance here, and how's this for a mouthful - a "marketers’ biggest content marketing challenge is maximizing each content marketing effort’s effectiveness." Say that quickly 10 times :) #content

Good post on mapping #content to the sales cycle http://www.contentmarketinginstitute.com/2012/07/content-that-nurtures-prospects/

Good post on mapping #content to the sales cycle http://www.contentmarketinginstitute.com/2012/07/content-that-nurtures-prospects/

Got your plans in place for 2013? Or still not taking #content marketing seriously? http://www.contentmarketinginstitute.com/2012/10/7-content-marketing-strategies-for-2013/

Got your plans in place for 2013? Or still not taking #content marketing seriously? http://www.contentmarketinginstitute.com/2012/10/7-content-marketing-strategies-for-2013/

Five Insights from Coca Cola's New Content Marketing Strategy - This is really great insight, whether B2C or B2B #coke #contentmarketing #content

Five Insights from Coca Cola's New Content Marketing Strategy - This is really great insight, whether B2C or B2B #coke #contentmarketing #content

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