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11 Howard is a new 221-room hotel in one of New York’s most culturally vibrant neighbourhoods. We created its identity, which centres on an elegant marque inspired by the hotel’s design DNA—a combination of Scandinavian minimalism and New York’s urban edge—as well as by mid-century American typefaces. The success of our work for 11 Howard …

11 Howard is a new 221-room hotel in one of New York’s most culturally vibrant neighbourhoods. We created its identity, which centres on an elegant marque inspired by the hotel’s design DNA—a combination of Scandinavian minimalism and New York’s urban edge—as well as by mid-century American typefaces. The success of our work for 11 Howard …

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