Scottish Widow Advert 2014 - Life Feels Better When You Have a Plan. First advert in six years and cleverly rebranded yet still keeping the theme of the beautiful cloaked woman. I love this advert because not only is the music great but the content focuses on people. Their stories, their life. (Being an insurance provider, it's nice to see the warmth.) There were a few people short films produced from these interesting characters that contributed to this commercial.