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The Viacom survey, “Social TV: Viewers C’s the Moment,” notes that viewers engage in an average of seven different types of social TV activities (online or offline) on at least a weekly basis.  The most common activities include watching TV with others (85%), searching for supplemental content (61%) and viewing TV show clips on social networks (58%).

The Viacom survey, “Social TV: Viewers C’s the Moment,” notes that viewers engage in an average of seven different types of social TV activities (online or offline) on at least a weekly basis. The most common activities include watching TV with others (85%), searching for supplemental content (61%) and viewing TV show clips on social networks (58%).

IAB Mobile research: paid search advertising vs. all others on PC & mobile

IAB: Paid Search 62 Percent Of Global Mobile Advertising Revenue In 2011

IAB Mobile research: paid search advertising vs. all others on PC & mobile

TV and Tablet Usage (Q4 2011) - Second Screen

TV and Tablet Usage (Q4 2011) - Second Screen

Using cell phones as a TV distraction device

Using cell phones as a TV distraction device

#SocialTV #interaction #multi-screen

#SocialTV #interaction #multi-screen

US Smartphone User Penetration for Females & Males Ages 18=34 vs Total Adults, 2013

US Smartphone User Penetration for Females & Males Ages 18=34 vs Total Adults, 2013

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