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The Importance of Storytelling When Building Your Brand - by ProximityBBDO - via slideshare

High arousal emotions are they key to driving people to action (sharing, buying, talking, doing) Great visual representation from "Are You Aroused? The Importance of High Arousal Content for Shareability" by Tara Hunt

5 gode eksempler på, hvordan store amerikanske firmaer blogger. Bemærk hvor billled-båret eksemplerne er. Artikel stammer fra Ragan (meget stort amerikansk konsulentfirma) om corporate blogging.

189 Powerful Words That Convert [Free List of Magnet Words]

Triggers in Marketing - A Collection of Success Stories - "Psychology and Marketing: A Spotlight on Success" by Brittney Ervin

How To Get 300% More People To Read Your Content

Stories and the brain study: Fantastisk artikel - Viden pakket ind i en god historie får 3 gange flere gennemlæsninger, fordi de "føler" historien i stedet for bare at forstå

17 Social Media Books That Will Make You a Smarter Marketer : Social Media Examiner

Based on solid research, Berger breaks down what a marketer has to do in his 6 STEPPS model. It stands for Social currency, Triggers, Emotion, Public, Practical value and Stories.

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