Typography graphic. I like the grey background contrasted by the bright vibrant orange colour of the threads, which outline the type. The designer has looked like they have used a program that resembles threads or cotton strings to form the body of the B
Think of one medium to execute on, then come up with a ton of different ideas. I want to stretch myself to do this more. I like these, although this truck idea is overdone. But if your audience spends a lot of time on the roads this might be worth doing.