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This fake satirical ad in the Oct. 1961 issue of MAD Magazine was featured on the back cover. MAD's Publisher refused to accept any form of advertising.

This fake satirical ad in the Oct. 1961 issue of MAD Magazine was featured on the back cover. MAD's Publisher refused to accept any form of advertising.

Détournement  A détournement is a technique developed in the 1950s by the Letterist International,[1][2] and consist in "turning expressions of the capitalist system against itself." [3]Détournement was prominently used to set up subversive political pranks, an influential tactic called situationist prank that was reprised by the punk movement in the late 1970s[4] and inspired the culture jamming movement in the late 1980s.Wikipedia.  www.bettyesperanza4hire.tumblr.com

Détournement A détournement is a technique developed in the 1950s by the Letterist International,[1][2] and consist in "turning expressions of the capitalist system against itself." [3]Détournement was prominently used to set up subversive political pranks, an influential tactic called situationist prank that was reprised by the punk movement in the late 1970s[4] and inspired the culture jamming movement in the late 1980s.Wikipedia. www.bettyesperanza4hire.tumblr.com

One apostrophe (or the lack of it) can make so much difference!    "I hope it was some copywriter having fun." :p

One apostrophe (or the lack of it) can make so much difference! "I hope it was some copywriter having fun." :p

HAASBAUER WALRATH, Helen  Die praktische Küche, Gewerbemuseum Basel 1930  Stone Lithography  91 x 128 cm / 36 x 50 inch  Printer: Wassermann, Basel  (Galerie un deux trois, Geneva)

HAASBAUER WALRATH, Helen Die praktische Küche, Gewerbemuseum Basel 1930 Stone Lithography 91 x 128 cm / 36 x 50 inch Printer: Wassermann, Basel (Galerie un deux trois, Geneva)

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