Justin's ads show animals that are on the brink of extinction in the style of traditional D�a de los Muertos (Day of the Dead) Sugar Skulls. Description from pinterest.com. I searched for this on bing.com/images
I really like having an image (could be photography or a sketch) come through typography or a text like this. This could be a logo where when it is small the letters could be solid colors and when bigger, the sketch could become a part of it.