This small booklet is divided into three parts: A is theory, B is picture and C is archive. It is held together solely by a rubber band, suggesting incompleteness and allowing the content to be supplemented with new pages. The design on the cover is a reference to the old jackets of school books.
Part of the identity for Flow Festival 2011—building on the idea that the festival crowd is an urban tribe, united by a metaphorical mantra of a visual wordplay set in the bespoke Flow-typeface influenced by contemporary central European trends of postmodern craftsmanship.
What differentiates a truly stunning, minimally designed interior from one that's just not full of a lot of stuff? From a room that's sophisticated and rich rather than plain and boring? Creating simple spaces isn't hard, but it does require a particular balance of key design ingredients to make the right minimal mix.