Romanian teenager Raul Oaida engaged the help of Melburnian entrepreneur Stever Sammatino to put together a 'mini project' to remind others that "we're in an age now where we can do cool things just because they're cool, that need no financial reasons". So a space shuttle, attached with a helium-filled balloon, a GPS and video camera was launched successfully into space, as a tribute to the end of the space shuttle era. All these captured in a video we think is very inspiring to watch.
Google - This brand persuades consumers by nudging at their need for self-actualization. The commercial portrays growing up and the moments of accomplishment and pride that come along with it, moments that all consumers (the brand targets teenagers) wish to experience. The moments shown in the ad are human and relatable, making it a more effective ad.
Take a trip through a re-created version of Jefferson’s library, which assembles 6,487 volumes that founded the Library of Congress, and learn how one of America’s greatest thinkers was inspired through the world of books.