Social Media tools have an enormous power to put you in contact with thousands of people. As I have said on numerous occasions though, attention on its own is useless, what are you going to do with that attention? If you want to build your online brand you have to know how all your activities work together. You need a consistency and congruency.
In testing out the newer Facebook question feature, I thought it would be interesting to step away from corporate marketing and ask our network about personal brand marketing and the tools that have been the most effective. With hundreds of millions of people active on social networks world wide, there have been more than a few “brandividuals” spawned through the social web.
The concept of personal branding was introduced to the world in 1997, back when branding was primarily applied to big companies and products on the grocery-store shelf. Thanks to the Fast Company cover story "The Brand Called You" by Tom Peters, the concept of personal branding was born.