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It can be tempting to always want to show a perfect image of ourselves and our organizations. But when used appropriately there is an opportunity in the unscripted, behind the scenes moments to show our individual personalities and humanize an organization.

It can be tempting to always want to show a perfect image of ourselves and our organizations. But when used appropriately there is an opportunity in the unscripted, behind the scenes moments to show our individual personalities and humanize an organization.

Tylenol PM Gay Supportive Ad. I love when I see commercials like this that has nothing to do with like the gays itself and about the product their selling.. like its just showing gays as normal people like they are. LOVE THIS<3

Tylenol PM Gay Supportive Ad. I love when I see commercials like this that has nothing to do with like the gays itself and about the product their selling.. like its just showing gays as normal people like they are. LOVE THIS<3

Tiffany & Co. Jewelry Ad Campaign Features Its First Gay Couple | TIME

Tiffany Jewelry Ad Campaign Features Its First Gay Couple

Tiffany & Co. Jewelry Ad Campaign Features Its First Gay Couple | TIME

Love it - a reality check to help brands be effective on social! (Be sure to read the entire - very brief - article...)

Love it - a reality check to help brands be effective on social! (Be sure to read the entire - very brief - article...)

Turning a negative into a positive

Turning a negative into a positive

There are many times an organization is faced with a problem, either of their own making, or completely out of their control. The question is – how can you turn a negative into a positive?

There are many times an organization is faced with a problem, either of their own making, or completely out of their control. The question is – how can you turn a negative into a positive?

Looking back on our website

Looking back on our website

Patriots #deflategate has Kristin contemplating whether taking responsibility and offering an apology for a situation can make a difference – even when it's not your fault.

Patriots #deflategate has Kristin contemplating whether taking responsibility and offering an apology for a situation can make a difference – even when it's not your fault.

Think no one is using IE? Think again.

Think no one is using IE? Think again.

Should you automate your content?

Should you automate your content?

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