As part of an advertising campaign for the Schusev State Museum of Architecture in Moscow. Saatchi & Saatchi Russia put together a creative team to create the hidden architecture of some iconic buildings. What an interesting idea. Very beautiful and magical.
Ben-This advertisement is positive because it shows that you can save lives of not only people but animals as well. The explicit message is that people need to refrain from wasting water. An implicit message could be that not only people but animals benefit from saving water.